With over 30 years' experience, Emily Reid has built a reputation for delivering innovative ideas and solutions to the smallest and largest players in the fast moving payments, consumer finance, merchant acquiring and banking industries from FinTech start-ups to major banks and financial institutions. She has a wealth of experience in the law and regulation that applies to these firms as well as the rules that underpin payment schemes and other infrastructure. Emily's extensive experience enables her to collaborate on projects where technology is disrupting traditional relationships between banks and their customers, increasing competition and creating new products (e.g., open banking) where the potential for change is limited only by our imagination.

Emily’s fundamental objective is to help build and maintain value for clients by ensuring that businesses comply with all relevant laws and regulations. But innovation is a feature of these industries and Emily is particularly recognized for her ability to think around corners. She uses her industry and legal knowledge to support the launch of new products and new businesses, to analyse how the regulatory framework applies to innovative products and to advise on how to approach regulators and legislators to get the best outcome for clients. She takes the same approach when supporting clients on their day to day business needs, looking for solutions that combine integrity and simplicity.

Emily has worked on regulatory change and remediation projects for her entire career, including the implementation of consumer credit legislation (including successive reforms and the transfer to the FCA), the Payment Services Directive and the Consumer Rights Act. She is ranked in band 1 for payments and consumer finance (for which she is. a Chambers & Partners 'Star Individual'). 'She is highly respected by peers and clients, who note that she is often the lawyer of choice for big-ticket transactions.' Chambers UK, 2016