Florian Unseld has his finger on the pulse of your operative business. Whether you want to enter into new markets, (re-) shape your purchasing, logistics or distribution structures, digitize your supply chain, launch a new e-commerce offering, introduce smart contracts or AI solutions, face regulatory issues, or implement sustainability objectives – Florian finds economic, pragmatic and creative solutions for you. He advises particularly in the consumer goods, industrial goods, mobility & logistics and services sectors.

Florian has a deep understanding of suppliers, customers and other stakeholders along the entire supply and value chain. He helps you with all questions of national and international trade, distribution and contract law, often at the interface to the IT and IP areas. Florian has comprehensive experience in drafting and negotiating commercial contracts, from procurement and sales, logistics, distribution, cooperation, research and development, marketing to licensing and outsourcing. He also helps you with related regulatory matters and consumer protection laws.

Florian is the lead of our German Strategic Operations, Agreements and Regulation (SOAR) practice, the co-lead of our global Mobility & Logistics Services sub-group and a member of our Consumer Industry Sector leadership team.

He is a often recommended lawyer for distribution/trade/logistics by JUVE (Handbook, 2020/2021) and repeatedly listed as “Next Generation Partner – Trade, Distribution, Logistics” by Legal 500 Germany. Clients describe him as an "experienced full professional" (Legal 500 Germany, 2021), appreciate him as a "competent and always accessible" advisor (JUVE Handbook, 2020/2021) and also praise his “understanding of our company and the industry“ (Legal 500 Germany, 2021).