The global consumer sector group at Hogan Lovells understands the environment you are operating in — from food and beverages to fashion and luxury goods, retail, consumer electronics, and other consumer goods.

We know about the growing sophistication and the power of the consumer. Securing financing. Acquiring a new business or venturing into new territories. Strategic partnerships. Regulatory compliance. Efficient supply chains and distribution networks. Blockchain. Product design and labeling. Brand protection. Marketing and advertising. Social media. Digitalization. AI and wearable tech. E-commerce and cryptocurrencies. We've got you covered.

Our global consumer team can help you where you need us the most. We can protect your unique identity in Hong Kong, or work with you in Washington, D.C. and Brussels, where we are market leaders advising on new regulations being developed in the food and beverage sector. From London to Paris, Milan to New York, we advise the fashion elite.

We understand your industry and anticipate risks and challenges before they become problems so that you can focus on your core business.

Our multilingual, multijurisdictional team provides high-quality tailored advice that gets the outcome you want.

We know your business needs and are there for you. A distinctive culture that is commercial, service focused, and friendly.

Representative experience

Advising a leading luxury e-commerce website on all customer-facing terms and conditions and commercial agreements with vendors, including providing counsel on litigation risks associated therewith.

Represented Papa John’s International and its independent directors in a feud with its founder and US$250m investment by Starboard Value LP, named The Deal’s Activist Campaign of the Year.

Advising Walmart on its US$16 billion purchase of a 77 percent majority stake in Flipkart Group, a prominent India-based e-commerce marketplace company.

Advising Asahi on its acquisition of the entire premium beer business of Fuller, Smith & Turner for an enterprise value of £250m on a debt free, cash free basis.

Representing Mattel Inc. as the largest unsecured creditor and co-chair of the creditors’ committee in the Toys R Us Inc Chapter 11 cases.

Advising a leading fashion retailer on multi-jurisdictional review of websites for compliance with local consumer protection laws relating to e-commerce involving multiple markets and geographies.

Representing a large food manufacturer after a massive recall due to listeria monocytogenes, advising the company throughout the recall and the reopening of several facilities.

Advising a leading smart home product manufacturer on regulatory and liability aspects in relation to sales of their full product range in Europe and beyond.

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