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Total Brand Care

Brands lie at the very heart of a company's value, reputation and competitive advantage. Total Brand Care is our  approach to helping you to create, commercialize, and protect your brands by drawing on a wealth of know-how from across different legal specialisms and countries.

It's not just about registering and protecting trademarks. Brands and their value are positively and negatively impacted by a wide range of legal issues. Your approach to marketing may go too far; getting privacy or labeling compliance wrong can incur fines and cost you customers; bad press regarding product liability and anti-trust matters can have a big negative impact on brand value; and inadequate due diligence in M&A activity can cost you more money in the long run.

To keep your brand ahead of the competition these issues shouldn't be tackled in isolation. We can help you to take a holistic approach to all of the challenges facing your brand. 

Our global reach, breadth of practice and collaborative culture uniquely position us to help you on all brand issues. We have award-winning niche practice areas such as intellectual property, product liability, privacy and cybersecurity that set us apart from other big international corporate law firms. Furthermore and most importantly: we will care about your brands as much as you do.

Total Brand Care

Hogan Lovells Publications

Total Brand Care: Protecting the valuable investment in your brands Total Brand Care

The battleground is shifting. In a world where online commerce is rivaling traditional routes to market, new challenges are posed for brand owners in the fight against infringers....

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Hogan Lovells Publications

Total Brand Care: How to legally obtain your desired brand Total Brand Care

Brands can use trademarks to gain a competitive advantage in today's crowded marketplace. An iconic trademark can be one of your biggest assets; a core component of your identity; and a...

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Hogan Lovells Publications

Total Brand Care: Brand, mission and positive social influence Total Brand Care

The world is changing. Brand value, revenue, cost of capital and talent retention are increasingly driven by those brands that successfully position themselves as positive social...

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Hogan Lovells Publications

Total Brand Care: Effective PR communications to minimize damage to your brand Total Brand Care

Nobody likes to think about crisis management, and more often than not, businesses aren't prepared to respond effectively when a disaster strikes. A poorly managed crisis can have a huge...

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Hogan Lovells Publications

Total Brand Care: New ways of getting it wrong – competition law in a world of data Total Brand Care

Anti-competitive behaviour can impact a brand in many ways. Restricting competition will lead to significant financial penalties, which will affect the brand-owner very directly. But...

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Hogan Lovells Publications

Total Brand Care: Protecting your brand when a product liability disaster strikes Total Brand Care

Organizations invest a lot of time and money into creating and developing their brand, but a poorly handled product liability issue can leave your brand damaged, cause a loss in consumer...

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