Sahira Khwaja works with her clients to protect some of their key assets - their brands and underlying IP rights. She helps her clients obtain, protect and commercialize these assets so that they are of the most benefit and use to her clients' businesses. Sahira leads our brands practice in London and is the co-head of the firm's Fashion & Luxury Brands group.

Many of Sahira's clients are in the consumer and TMT sectors, and she has a keen knowledge and understanding of the underlying commercial drivers for those businesses. Her aim is to give her clients commercially pragmatic advice that fits the demands of the sectors and markets in which they operate. She has helped her clients to register new IP rights for new brands and products, has assisted them in stopping their competitors from misusing their IP and in licensing and franchising them to take advantage of new business opportunities.

Sahira's career began at one of the UK's leading IP boutique firms before she joined us in 2001 as an associate, becoming a partner in 2012. Sahira has also worked in-house, on secondment to a major UK terrestrial broadcaster where she spent two years launching new television channels, closing down others, and negotiating EPG, platform and carriage arrangements.