Practice

Trademarks and Brands

From creative ideas to global recognition, brand management is at the heart of what we do. From prosecution to enforcement, strategy to litigation, we've got it covered.  

Representative experience

Advising Merck & Co., Inc. (Kenilworth, New Jersey, USA) in a trademark, domain name, and social media dispute with Merck KGaA. over use of the name “Merck” in Europe and U.S.

Managing Deutsche Telekom's global trademark and domain name portfolio. Advising on complex color mark and other non-traditional trademark litigation in Europe and U.S.

Advising one of Japan's largest car makers on major brand clearances and 3,000+ trademark applications in 40+ countries, coordinated from Tokyo.

Advising Estée Lauder on EU-wide trademark issues and obtaining a revolutionary order in Germany prohibiting the onward shipment to Russia of counterfeit goods in transit.

Advising Proctor & Gamble, and group companies, in connection with its portfolio of IP rights in Mexico; and successful anti-counterfeiting campaigns.

A global pharma company in seizing substantial consignment of counterfeit drugs in transit from China via Dubai to Europe. Perpetrators jailed. Obtained significant damages payments.

Advising one of the largest American multinational supermarket chains on trademark portfolio management in Mexico.

Representing the manufacturers of the Segway personal transporter in trademark litigation in the ITC and federal district court.

Hogan Lovells Publications

Global IP outlook 2018

2017 was a year of widespread political, technological, and legal changes; leading to lack of certainty and creating both challenges and opportunities for businesses in 2018 and beyond.

Quick view Full view

Published Works

Chinese character marks in the eyes of the European public

This article discusses if the growing number of Chinese brands expanding to Europe has led to an increase in the number of Chinese character EUTMs. It offers insights into the possible...

Quick view Full view

Hogan Lovells Events

Going Global

We are hosting a cross-practice, multi-track seminar on November 16 (Tokyo) and November 13 (Osaka). Join us to find out about a new approach to brand management, the latest developments in ...

Quick view Full view

Hogan Lovells Publications

China's OEM jurisprudence 1.5 years after the Pretul case: OEM use may still infringe upon Chinese trademarks

OEM is a business model whereby a trademark owner orders its products from a manufacturer, often located abroad, who manufactures and supplies products branded with the purchasers marks...

Quick view Full view

Awards and Rankings

IP Partners recognized by the industry as Thought Leaders

Hogan Lovells is pleased to announce that Andreas von Falck and Imogen Fowler have been recognized by Who's Who Legal as 'Thought Leaders' in their fields. Andreas was named as a Thought...

Quick view Full view

Events

Global Trademark Seminar Tokyo

Tokyo office managing partner Lloyd Parker will host the annual post-INTA seminar to Japanese clients in Tokyo, Osaka and Nagoya.

Quick view Full view
Loading data