Practice

Trademarks and Brands

From creative ideas to global recognition, brand management is at the heart of what we do. From prosecution to enforcement, strategy to litigation, we've got it covered.  

Representative experience

Advising Merck & Co., Inc. (Kenilworth, New Jersey, USA) in a trademark, domain name, and social media dispute with Merck KGaA. over use of the name “Merck” in Europe and U.S.

Managing Deutsche Telekom's global trademark and domain name portfolio. Advising on complex color mark and other non-traditional trademark litigation in Europe and U.S.

Advising one of Japan's largest car makers on major brand clearances and 3,000+ trademark applications in 40+ countries, coordinated from Tokyo.

Advising Estée Lauder on EU-wide trademark issues and obtaining a revolutionary order in Germany prohibiting the onward shipment to Russia of counterfeit goods in transit.

Advising Proctor & Gamble, and group companies, in connection with its portfolio of IP rights in Mexico; and successful anti-counterfeiting campaigns.

A global pharma company in seizing substantial consignment of counterfeit drugs in transit from China via Dubai to Europe. Perpetrators jailed. Obtained significant damages payments.

Advising one of the largest American multinational supermarket chains on trademark portfolio management in Mexico.

Representing the manufacturers of the Segway personal transporter in trademark litigation in the ITC and federal district court.

Hogan Lovells Publications

USPTO reiterates commitment to detect and prevent fraudulent foreign trademark applications LimeGreen IP News

The U.S. Patent and Trademark Office (USPTO) recently reiterated its commitment to stemming the tide of inaccurate and fraudulent trademark applications originating primarily from China.

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Hogan Lovells Publications

The legal implications of brand blanding Alert

In the trademark world, 2018 was notable for the number of well-known brands that chose to shorten and "universalize" their names, to simplify or drop their logos, or to rebrand entirely....

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Hogan Lovells Publications

The impact of intellectual property on artificial intelligence Alert

As artificial intelligence (AI) and machine learning are integrated into an increasing number of products and services, protection and enforcement issues involving patents and trade secrets ...

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Hogan Lovells Publications

3D-printing and IP rights Alert

3D-printing changes the way we develop products: an idea can be transformed into a tangible product faster than ever, and it is not even expensive anymore.

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Lightning fast IP reform in China: Trademark Law and Anti-Unfair Competition Law amended

On 23 April 2019, both China's Trademark Law (TML) and its Anti-Unfair Competition Law (AUCL) were amended. The amendments to the TML are aimed at curbing bad faith trademarks and...

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