Veronica Colas

Veronica Colas

Senior Associate
Washington, D.C.

Email veronica.colas@​hoganlovells.com

Phone +1 202 637 6937

Fax +1 202 637 5910

Practice groupGlobal Regulatory

Veronica Colas counsels clients on the regulations and policy issues affecting food companies from farm to table.

Using her keen awareness of today's class action litigation environment, Veronica helps develop new products, label claims, and advertising materials. She has a deep understanding of both current and forthcoming food labeling and production requirements ranging from nutrition and menu labeling, to the regulatory issues surrounding bioengineered foods and organic food production.

Veronica provides clear advice and practical solutions for compliance with labeling, advertising, and safety regulations from the Food and Drug Administration (FDA), U.S. Department of Agriculture, and Consumer Product Safety Commission. She has significant experience in helping clients navigate regulatory enforcement challenges, such as recalls, Warning Letters, import detentions, and investigations by the Federal Trade Commission. Veronica works closely with trade associations and food companies to craft comments and develop strategies in response to public policy issues such as agency rulemaking and nutrition policy. She represents all segments of the food industry, including manufacturers, retailers, restaurants, and food service companies.

She is a regular speaker and contributor to industry publications, including providing training sessions to corporate clients on Food Law 101, food labeling and marketing, and claim substantiation.

Awards and recognitions

2019-2020

Food & Beverages: Regulatory & Litigation, Associates to watch (Nationwide)
Chambers USA

2016-2020

Food & Drugs (Washington, D.C.), Rising Star
Super Lawyers

August 2012

Pro Bono Attorney of the Month
Kids in Need of Defense (KIND)

Education and admissions

Education

J.D., University of Virginia School of Law, 2011

B.A., Georgetown University, magna cum laude, 2008

Bar admissions and qualifications

District of Columbia

Virginia (inactive)

Representative experience

Developed comments on every labeling and nutrition-related issue in the last two administrations

Advocacy with FDA and the White House Office of Management and Budget, resulting in the agency establishing a different labeled serving size for a food category than originally proposed

Crafted successful requests for FDA enforcement discretion related to new nutrition labeling rules and removal of partially hydrogenated oils (PHOs) from the food supply

 

Advocacy with Alcohol and Tobacco Tax and Trade Bureau (TTB) leadership on alcohol beverage labeling modernization, resulting in increased flexibility in final rule

 

Developed strategy for meeting with FDA on labeling and marketing campaigns related to novel technologies

 

Negotiated private settlements to threatened litigation over food labeling claims

 

Advise on labeling changes to mitigate class action litigation risk

 

Addressed to FDA's satisfaction potential safety concerns about a caffeinated supplement

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