FMCG Opportunities Session

Africa boasts one of the fastest growing consumer markets in the world. Consumer expenditure reached $1.4 trillion in 2015 and this figure is set to hit $2.1 trillion by 2025 and $2.5 trillion by 2030. To further compound these compelling numbers, if AfCFTA is a successfully implemented, there will be a potential market in Africa of 1.7 billion people. Taken with the rapid urbanisation and expansion of the middle class, FMCG in Africa clearly has huge potential.

Many challenges remain, with logistical and political barriers continuing to temper the growth of FMCG across the continent. Though the potential of Africa’s consumer market is clear, significant progress still needs to be made in both the public and private sectors. Investment in infrastructure, the implementation of AfCFTA and the development of African retail companies point to development in the right direction. Join Hogan Lovells and Invest Africa for a discussion on facing the challenges and market openings within the FMCG sector in Africa.

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