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Across topics and issues, borders and industries, we have the thought leadership you need to stay ahead of changes in the law.

Across topics and issues, borders and industries, we have the thought leadership you need to stay ahead of changes in the law.

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Insights

Fighting online lockdown scams
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The first wave of Covid-19 lockdowns this year led to a significant increase in online scams. Whilst in “normal times” individuals might identify these scams as being “too ...

Insights

Proving genuine use of iconic marks: the TESTAROSSA pole position
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The European Court of Justice (CJEU), in a case concerning proof of use of the iconic “Testarossa” trademark confirms that proof of genuine use of a trademark can also be...

Hogan Lovells Publications

Podcast: Talking the cure

Our team is always thinking about how to conquer and foresee the most significant industry issues facing our clients. Over the next year, we will touch on cutting-edge topics such as...

Insights

Mexico: New Federal Law for the Protection of Industrial Property becomes effective November 5, 2020
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As we informed in our previous alerts, the new Federal Law for the Protection of Industrial Property came into force November 5, 2020. In this publication you will find the most relevant...

Insights

The IP impact of China's new Civil Code: a practice note
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This practice note provides an overview of the intellectual property (IP) related provisions of China's first unified Civil Code, which will enter into force on 1 January...

Insights

No Deal Brexit: 5 key changes to your EU trade marks to look out for on 1 Jan 2021
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We are creeping ever closer to the end of the Brexit Transition Period, which expires on 31 December 2020. After this point, whether the UK leaves with a deal or not, EUTMs will cease to...

Insights

Who influences the influencers?
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Influencers often monetize their reputations on social media platforms by partnering with companies to endorse products and services through sponsored posts. Despite the clear technological ...

Insights

Red flags for registering and maintaining trademark protection for abstract colour in the EU
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While enjoying protection for abstract colour is a valuable asset in trade (see our earlier publication under Related Materials), there are various challenges when obtaining or maintaining...

News

German government further strengthens the GPTO – and what’s in it for you

Despite the popularity of the European Patent Office (EPO), the German government has devoted significant resources to German Patent and Trademark Office (GPTO). Answering to a request from ...

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