Intellectual Property

Your ideas. Your innovations. Your brand. Our IP practice understands that these assets make your business unique, and we know how to protect them.

Representative experience

Advising Merck & Co., Inc. (Kenilworth, New Jersey, USA) in a trademark, domain name, and social media dispute with Merck KGaA. over use of the name “Merck” in Europe and the U.S.

Acting for Lilly in the landmark patent dispute Actavis v Eli Lilly. The UK Supreme Court ruled in favor of Lilly, reversing two earlier decisions. Lilly was also successful in the German Supreme Court.

Representing leading technology giants in their multijurisdictional and local patent disputes, including BlackBerry, Dell, HTC, KPN, and Motorola.

Managing the EUTM portfolio and EUTM and Pan-European conflicts of multinational companies like Dell, Estée Lauder, Mars, Starbucks, Billabong, Kenneth Cole, Euronews, Asahi Europe, Ocean Spray, and Ferring.

Managing Deutsche Telekom's global trademark and domain name portfolio, and advising on complex color mark and other nontraditional trademark litigation in Europe and the U.S.

Representing uPI Semiconductor in a defense of an ITC enforcement proceeding brought by Richtek Technology involving Richtek's allegations of patent infringement and trade secret misappropriation.

Representing a U.S. game software company and its Chinese licensee to successfully obtain an interim injunction from Guangzhou IP Court against an infringing mobile game.

We filed and won the first paperless eUDRP case in a domain-name dispute before WIPO on behalf of a leading mobile phone manufacturer.

Advising SABMiller in the context of the mega merger between AB InBev and SABMiller – in which Asahi committed to acquire the Peroni, Grolsch, and Meantime brands globally.

Global IP counsel to the consortium of Audi AG, BMW Group, and Daimler AG on their €2.8bn acquisitions of Nokia's digital mapping unit HERE.

Media Mention

Brand Battles: Starbucks Aims To Sink 'Siren' Trademark Law360

Starbucks Corp. asked the Trademark Trial and Appeal Board to block an Alaskan company from registering "Siren's Brew" as a trademark for apparel.

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Hogan Lovells Publications

Hogan Lovells standard essential patent update – August 2019 LimeGreen IP News

The Hogan Lovells standard essential patent (SEP) update reports on recent news and case decisions from jurisdictions including China, France, Germany, Italy, Japan, the Netherlands, Spain, ...

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Published Works

Biopharma Patents Could Be Compromised Under Update Legislation Bloomberg Law

Partner Celine Jimenez Crowson is quoted in a Bloomberg Law article discussing an update to legislation that could impact existing pharma and biotech patents.

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Published Works

Some IP Attorneys Welcome Our Inventive Robot Overlords

Partner Celine Jimenez Crowson is quoted throughout a article discussing modernizing patent regulations.

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Sponsorships and Speaking Engagements

Patent Masters Symposium

Theodore "Ted" Essex will speak during the "Litigating Standard Essential Patents" session at IPWatchdog's Patent Masters Symposium.

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Hogan Lovells Events

Hogan Lovells Q3 innovation lounge

On 17 July 2019 we hosted our most recent innovation lounge at our Washington, D.C. office.

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